Description
Business Management, Leadership & Excel Data Analysis for MSMEs
Duration: 3 Days
Day 1: Foundations of Business Management and Leadership for MSMEs
Session 1: Introduction to Business Management for MSMEs
- Overview of MSMEs in the Kenyan context: Opportunities and challenges
- Understanding business models and their relevance for small businesses
- Business planning: Key components and how to develop an effective plan
- Effective organizational structures for MSMEs
- Case Study: Successful MSMEs in Kenya
Session 2: Leadership Skills for MSMEs
- Definition and role of leadership in business growth
- Types of leadership styles and how to apply them in different scenarios
- Building a leadership culture in a small business
- Managing and motivating teams: How to inspire and lead with limited resources
- Leadership vs. Management: Differences and balancing the two for business success
- Activity: Leadership style assessment and feedback session
Session 3: Financial Management Essentials
- Introduction to financial management for MSMEs
- Budgeting: How to create and maintain effective budgets
- Cash flow management and forecasting for small businesses
- Basic financial ratios to monitor business health
- Practical Exercise: Participants develop a simple business budget using Excel
Day 2: Strategic Business Development and Marketing for MSMEs
Session 1: Strategic Planning and Business Growth
- Introduction to strategic planning for small businesses
- Goal setting: Setting SMART goals for business growth
- Business expansion strategies: Identifying opportunities for scaling up
- Risk management: Identifying and mitigating risks in business
- Workshop: Developing a strategic plan for business growth
Session 2: Marketing and Customer Retention Strategies
- Basics of marketing: Traditional vs. digital marketing strategies for MSMEs
- Building a brand identity for MSMEs
- Customer acquisition and retention: Strategies for growing and maintaining a loyal customer base
- Leveraging social media for business growth
- Case Study: Successful marketing campaigns for small businesses
Session 3: Operations and Supply Chain Management
- Effective supply chain management for small businesses
- Optimizing operations and productivity in MSMEs
- Quality control and inventory management
- Workshop: Analyzing and improving business operations
Day 3: Data Analysis Using Excel for Business Decision Making
Session 1: Introduction to Data Analysis
- Why data analysis matters for MSMEs
- Types of data relevant to small businesses (financial, customer, and operational data)
- How to collect and organize business data using Excel
- Workshop: Setting up a simple data tracking system in Excel
Session 2: Excel Techniques for Data Analysis
- Basic Excel functions for data analysis (SUM, AVERAGE, COUNT, etc.)
- Data visualization tools: Charts, graphs, and tables in Excel
- Advanced Excel functions: Pivot tables, VLOOKUP, and filtering data
- Practical Exercise: Hands-on analysis of business data using Excel
Session 3: Using Data for Business Decisions
- Interpreting data: How to derive actionable insights from data analysis
- Decision-making based on data: Improving marketing, sales, and financial performance
- Monitoring key performance indicators (KPIs): Tracking business success using data
- Workshop: Developing a data-driven decision-making framework
Conclusion and Wrap-Up
- Recap of key takeaways from each day
- Developing an action plan: Participants outline how they will apply the course learnings in their businesses
Description
Course Objectives:
- Equip MSMEs with effective management and leadership skills
- Provide practical Excel data analysis tools to enhance decision-making
- Empower participants to strategically grow and manage their businesses
- Improve participants' financial literacy and operational efficiency
General Notes
GENERAL NOTES
i. The clients have many options on where they would wish to have the training
ii. The client should communicate their preferred training venue at least seven days before the training date failure to which the training shall take place in Nairobi.
iii. This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
iii. Training manuals and additional reference materials are provided to the participants.
iv. Upon successful completion of this course, participants will be issued with a Chania finance consultancy certificate.
v. The onsite training fee covers tuition fees, training materials, tea at 10am, lunch, tea at 4pm, training venue and a certificate on completion. Accommodation and travel may be arranged for our participants upon request.
vi. The online training fee covers tuition fees, training materials, and a certificate on completion.
Available at the following Venues
- Nairobi
- Thika
- Naivasha
- At Work Place
- Google Meet
Choose the date you would like to take the course
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