CFC9001: Digital and Social Media Marketing

Module 1: Fundamentals of Digital Marketing

• Introduction to Digital Marketing
• Digital Marketing Channels
• Digital Marketing Strategy Development
  • Analyzing Market Trends and Competitor Strategies
  • Identifying Target Audiences and Buyer Personas
  • Crafting a Comprehensive Digital Marketing Plan

Module 2: Social Media Marketing Essentials

• Introduction to Social Media Marketing
  • Overview of Major Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok)
  • Understanding the Role of Social Media in Branding and Engagement
  • Setting Objectives for Social Media Campaigns
• Content Creation for Social Media
  • Developing a Content Strategy
  • Creating Engaging Visual and Written Content
  • Leveraging User-Generated Content
  • Scheduling and Automating Social Media Posts
• Community Management and Engagement
  • Building and Growing Social Media Communities
  • Responding to Comments and Engaging with Followers
  • Managing Social Media Crises and Negative Feedback
  • Measuring Engagement and Community Growth

Module 3: Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Introduction to SEO
  • Understanding How Search Engines Work
  • Keyword Research and Optimization
  • On-Page SEO: Content, Meta Tags, and URL Structure
  • Off-Page SEO: Link Building and Backlinks
• Search Engine Marketing (SEM)
  • Overview of SEM and Pay-Per-Click (PPC) Advertising
  • Setting Up and Managing Google Ads Campaigns
  • Writing Effective Ad Copy and Designing Landing Pages
  • Analyzing SEM Campaign Performance and ROI
• Local SEO and Mobile Optimization
  • Optimizing for Local Search and Google My Business
  • Mobile-First Indexing and Mobile SEO Best Practices
  • Voice Search Optimization
  • Tracking and Analyzing SEO Performance with Tools (e.g., Google Analytics, SEMrush)

Module 4: Content Marketing and Email Marketing

• Content Marketing Strategy
  • Understanding the Role of Content in Digital Marketing
  • Creating a Content Calendar and Editorial Plan
  • Storytelling in Content Marketing
  • Leveraging Blogs, Videos, Infographics, and Podcasts
• Email Marketing Fundamentals
  • Building and Segmenting Email Lists
  • Designing Effective Email Campaigns
  • Writing Compelling Subject Lines and Email Copy
  • A/B Testing and Optimizing Email Campaigns
• Marketing Automation and Personalization
  • Introduction to Marketing Automation Tools (e.g., Mailchimp, HubSpot)
  • Personalizing Email Campaigns for Different Segments
  • Trigger-Based Email Campaigns
  • Analyzing Email Marketing Metrics (Open Rate, Click-Through Rate, Conversion Rate)

Module 5: Analytics, Measurement, and Digital Marketing Trends

• Digital Marketing Analytics
  • Importance of Data-Driven Marketing
  • Setting Up and Using Google Analytics
  • Tracking Key Performance Indicators (KPIs) and Metrics
  • Creating Dashboards and Reporting
• Measuring ROI in Digital Marketing
  • Understanding Cost Per Acquisition (CPA) and Lifetime Value (LTV)
  • Analyzing Campaign Performance Across Channels
  • Attribution Models and Multichannel Marketing
• Emerging Trends in Digital and Social Media Marketing

GENERAL NOTES
i.   The clients have many options on where they would wish to have the training
ii. The client should communicate their preferred training venue at least seven days before the training date failure to which the training shall take place in Nairobi.
iii. This course is delivered by our seasoned trainers who have vast experience as expert professionals in the respective fields of practice. The course is taught through a mix of practical activities, theory, group works and case studies.
iii. Training manuals and additional reference materials are provided to the participants.
iv. Upon successful completion of this course, participants will be issued with a Chania finance consultancy certificate.
v.   The onsite training fee covers tuition fees, training materials, tea at 10am, lunch, tea at 4pm, training venue and a certificate on completion. Accommodation and travel may be arranged for our participants upon request.
vi.   The online training fee covers tuition fees, training materials, and a certificate on completion.